For Sales Kickoffs
The Ultimate Sales Kickoff Speaker
8-Year NFL Veteran • Detroit Lions Defensive Tackle • 1,000+ Keynotes
Former NFL defensive tackle Andre Fluellen helps sales teams turn what they know into what they do consistently—especially when pressure is high.
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Why Most Kickoffs Fade
Your Team Already Knows What to Do.
Sales teams leave kickoff with a new plan, a new playbook, and plenty of energy. The challenge is what happens in February, when the calendar fills up, deals slip, and old habits come back.
Andre's message closes the gap between knowing and doing. He uses what he learned across eight NFL seasons to help sellers build the routines that hold up when the pressure is real.
What Your Sales Team Takes Home
Five Lessons From the Line of Scrimmage
Preparation
In the NFL, games are won in the film room and on the practice field long before kickoff. Andre shows reps how to build the preparation habits that make big moments feel familiar.
Consistency
Talent gets you on the roster. Consistency keeps you there. Andre breaks down how to turn good intentions into daily actions that hold up on week 40, not just week one.
Resilience After Rejection
Defensive linemen lose reps every game and have to line up again seconds later. Andre gives sellers a practical way to reset after a lost deal and get back to the next call.
Executing Under Pressure
Pressure doesn't create new skills, it reveals your habits. Andre helps teams make the right behaviors automatic so they show up when quota, deadlines, and stakes are highest.
Carrying the Energy Into the Year
Kickoff energy fades fast without a plan. Andre leaves teams with a shared language and simple commitments leaders can reinforce long after the event ends.
Ready to set the tone for your year?
Check Andre's availability
The Keynote
Automatic: From Knowing to Doing
Built on the ideas in Andre's book Automatic, this keynote gives sales teams a simple framework for making high-value behaviors automatic—so prospecting, follow-up, and preparation happen on the hard days, not just the good ones.
- Why knowing the playbook isn't the same as running it
- How to build routines that survive a tough quarter
- A shared language leaders can reinforce after kickoff
Built for Sales Events
Perfect For
Annual Sales Kickoff events
Revenue and go-to-market team meetings
Sales leadership retreats
Channel and partner conferences
President's Club and recognition events
Mid-year sales rallies
From the Field to the Stage
Andre in Action
Sales Kickoff FAQs
What does Andre speak about at a Sales Kickoff?
Andre's Sales Kickoff keynote is built on "Automatic: From Knowing to Doing." He connects lessons from eight seasons as an NFL defensive tackle to the daily work of selling: preparation, consistency, bouncing back after rejection, and executing when the pressure is on.
Can the keynote be tailored to our sales team and theme?
Yes. Andre works with your team ahead of the event to align the message with your kickoff theme, your audience, and the priorities you want reps to carry into the year.
How long is the keynote?
Andre's keynotes typically run 45 to 90 minutes depending on your agenda. Breakout sessions and leadership conversations can also be arranged.
Does Andre speak to both in-person and virtual sales teams?
Yes. Andre delivers keynotes on stage and virtually, so distributed and hybrid sales organizations can share the same kickoff experience.
Give Your Team a Kickoff They Carry Into the Year
Tell us about your event, your audience, and your theme. We'll follow up about Andre's availability.
Book Andre for Your Sales Kickoff